Network marketing blog

Information on network marketing, also known as multi level marketing

Monday, November 29, 2004

Nuskin WealthNet Group

After having a discussion with my wife about whether and when to charge retail price (43% higher than distributor price), I did a search on Google and stumbled across some ideas presented as part or or inspired by the WealthNet Group (Nuskin distributors). Here's what I've gotten from my reading so far:

1. Some people can not succeed. Don't waste your time recruiting and training these people. Instead find people who can succeed.

2. Sell product at cost. With Nuskin you get paid based on volume, but it is diffcult to maintain high volume. "You will get more volume in your organization if people promote product, and get it out at their cost."

3. Ask friends if they know people who would be good for your organization. Then there is a "series of steps to follow, to walk the friend through the company, the complaints, the benefits, the interest, then the investigation of the company, and industry." In other words, be completely honest.

4. Help leads do their own research. You will never get a complaint from your friend that you've been bugging the person they introduced you to. You can still keep in contact with the person to see how their investigation is going.

5. Don't do anything that makes you uncomfortable (like cold calling). In fact forget all cold activity. Cold activity "separates the salesperson from the casual network marketer. From my studies, even the saleperson has difficulties keeping the pace, as attrition in his un-duplicable activity keeps him working to re-build his crumbling organization."

6. Warm market referraling is more sustainable because it can be duplicated. It can be duplicated because it doesn't make people uncomfortable.

7. People are not prospects they are potential contacts who may help you find business partners. "Helping people is a good basis for a strong series of relationships."