Why you have to keep customers loyal

You may have heard of the 80/20 rule: for some businesses, 80% of their business comes from only 20% of their customers.

Repeat customers are especially vital in fast moving markets, where customers may use your product on a daily/weekly/monthly basis. This, of course is the case with Nuskin and Pharmanex products.

Also, remember that netowrk marketing relies on word of mouth marketing. Who's more likely to introduce you to their friends, a new customer or a loyal customer?

The reason the introductions your loyal customers might make for you are so important is because of the difficulty of finding new customers. That's another reason you need to keep your existing customers loyal. It's easier to keep a customer than to replace one.

Add to that the fact that loyal customers are likely to make bigger purchases because they are willing to try new products you recommend if they trust you, and you can see that instead of spending all your time on new customers, it's essentail that you spend time keeping your current customers happy.