Network marketing blog

Information on network marketing, also known as multi level marketing

Saturday, October 16, 2004

Does Network marketing work?

It clearly works for some companies. Nuskin's balance sheet looks quite healthy: the company has $170 million in cash with $145.5 million in long-term debt. Nuskin has an enterprise value of $1.1 billion and earnings growth projections of 10 to 15%.

George Bush is using a Network marketing like system, organizing networks of volunteers to increase voter turnout among Bush supporters.

Ultimately, it's the product that determine's the success of network marketing. Or let me put it another way: network marketing is always successful at spreading the word. People still have to like what they hear in order to take action.

People like Nuskin products, so networks of people spreading the word are highly effective. People learn about Nuskin products and then buy them. Bush is relying on his volunteer networks to spread the word. People are learning about Bush and his message. If they like the message they will take action; they will vote for him.