Network marketing blog

Information on network marketing, also known as multi level marketing

Monday, February 27, 2006

Choose the right franchise - learn from Krispy Kreme's mistakes

Since people who want to start a business only have 3 options (inventing a new system like Bezos did with Amazon, buying into a franchise system, or network marketing) I'm going to depart from ym usual topic of network marketing and talk about fracnchises a bit.

Specifically, I'm going to talk about the failing giant Krispy Kreme. The lessons learned from Krispy Kreme's demise are that you want to avoid franchises who oversaturate the local market and who force franchise owners to buy overpriced materials (Krispy Kreme did both).

I'm not saying that network marketing is always better than buying a franchise. If you have the money to invest and can hire a manager you trust with your income, the right franchise is probably a surer road to freedom than network marketing. If you don't have the money to invest, than you won't be able to buy a franchise and should consider network marketing.