Network marketing blog

Information on network marketing, also known as multi level marketing

Sunday, July 10, 2005

Increasing your warm market

The biggest hurdle in network marketing is increasing your warm market. People that you know or who know you will listen to you and buy what you are selling. They will know and refer people to you that will listen to you. Many times, however, you've already dealt with your friends and family and have reached a 'dead end' in terms of
purchases and referrals. Rather than hit the cold (and unforgiving) market, you need to increase your warm market.

First off, your warm market isn't just your family and friends. It's all the people that you know and who know you: your mechanic, your doctor, the store cashier, even your mailman. You know a lot more people than you think, actually. Your high school graduating class alone had hundreds of people: just think of all the groups you belong to…

Secondly, join! Find organizations that are of interest to you to join. Charity groups, religious organizations, sports teams, all of these places have scores of people that need to hear what you have to say. Make sure that you actually like the group in question, though. Even if you don't try to sell anything, the social interaction will make you more confident and excited about everything. People seeing you busy and excited will attract them to you and your business.

Lastly, build life-long relationships with everyone. Even if people aren't interested in what you do, they may know people that want to find out more. In fact, assume that everyone isn't going to be interested but may be able to lead you to 7-10 people that may. You'll grow your warm market by leaps and bounds just by letting people know you are more than just a salesperson.