Catching your warm market audience: If you have been in network marketing for very long you understand how important it is to begin your campaign within your warm market audience.
Starting your campaign with people in your warm market gives you the chance to try new methods and learn what works and what type of questions others will ask about your products. It is never wise to just jump right in. Yes, you are excited and you see the potential, but being over zealous does not mean you will make a sale. You should prepare yourself before you ever call that first person.
If your upline is local, this will probably involve watching your upline give a demonsatration or two. Three way calls with you, your prospect, and your sponsor are also common. Neither of those were critical to me. I felt that I would look more professional working on my own, even at the beginning.
The first thing you should do is make a list of everyone you know; this can be family members, co-workers, friends, even people from your gym. Now, you need to go through the list and figure out why each person would want or need this product or service. Some may want to join to make some extra spending money where others could benefit from the product or service. Then there will be some that you have no idea how they would feel about this opportunity.
You should make a list of at least 200 names. If you don’t know that many people, go meet some! One of the nice things about network marketing is that making friends is part of the job.
Now, your list is prepared. But, what are you going to say to get on the subject? Before you make the call, learn all you can about your products or service. Questions you should ask yourself:
How long has the company been in business? If there are products, you should be using them and you should be able to explin why you're recommending them. Other questions to prepare for include: what are the ingredients? Are they safe to the environment? Are they tested on animals? What are the benefits of the products? Are they easy to use? What research is available to hold up your claims?
If it is a service, why do I need this service? How will it help people? Remember rule #5 from the
communication tools.
These are just a few questions that others will ask you, be sure you know the answers without any type of pause. Be confident in your answers. Remember, confidence in yourself and the products or services that you are offering is critical. Before you can convince others that these products are great and the company is worth investing time and money in you must first believe in these products and the company that backs them.
Write down the answers to these questions, all the benefits and payment plans available before you begin your calling. But remember that it is better not to discuss details of the business over the phone. Keep them curious so that they will come to your presentation.
Place both lists that you have just made (the one with names and the one with questions and answers) in front of you at your desk and call that first person. We will say you are calling your next door neighbor Susie as an example.
The conversation should go rather smooth, do not blast your plan at her from the start, you can ease into your campaign. You can ask about the kids or talk about the PTA meeting, and then you can tell her about a new product or service that you are using. She will then be the one asking questions. Since, you have your list in front of you, you will know every answer. She may want to join immediately, but even if she doesn't, invite her over. Ask her if she would like to try the product. This gets you in her house where you can explain all the great and wonderful benefits and show her instead of tell her how she can make money also. Plan a time to visit when there will be no distractions.
Many times, you can make your sale over the telephone as long as you know your facts and how to approach the person. If the person you are calling this time is one of those that you are not sure of, then you can always ease into your campaign by mentioning the product or service. Usually this will peak their interest. As long as you can peak their interest they will begin to ask the questions and you will not have to push the opportunity on them. Most pushy salesmen do not make sales. More importantly, they do not make friends.
After you have their interest; let them know that you will help them build their own business. Be prepared to give them ideas on how to market their own campaign. Tell them how to approach their warm market audience just as you have done.
Being confident in your product, service, plan, and in your own ability will help you succeed in your new venture. This remains true even in the face of rejection. I’ve dealt with it, and so will any network marketer. SWSWSWSW. Some Will, Some Won’t, So What, Someone’s Waiting.
