How to invite people to learn about network marketing
When you invite someone, you ahve a decision to make. Are you inviting them to learn about the business or the product?
For example when inviting a prospect who works in sales, consider the advantages of inviting him/her to learn about the products. This prospect is likely to understand that selling good products can make you money.
Another example would be inviting a stock broker. If you approach a stockbroker and rub hand lotion on his hands and say, "you can make a lot of money doing this," he won't get it either. He'll see it as a little "pretty party thing." Certainly not something that could create a lot of money. What the stockbroker actually sells is the money you can make with a stock. This can be referred to as "marketing intangibles." This is very much like the business side of network marketing.
If the stockbroker hears a presenter talking about all the money she can make in network marketing, she is likely to understand that marketing an idea can make you money. On the other hand, a salesperson may be struggling to understand where the money is coming from because she's used to physically holding the tangible product in her hands that's making her the money.
So which is your prospect most likely to understand, the business side or the product side? make the appropriate invitation based on the answer to that question. After you've chose an approach, remember the communication strategies I shared a while back. Be clear. Don't say too much. Make sure there is something in it for your prospect.
Giving your prospect a reason to come is key. Don't bother thinking about why it's good for you if the prospect accepts your invitation. Instead think about why it's good for your prospect. If you can clearly communicate real benfits to your prospect there is a very good chance they will want to see you presentation.
For example when inviting a prospect who works in sales, consider the advantages of inviting him/her to learn about the products. This prospect is likely to understand that selling good products can make you money.
Another example would be inviting a stock broker. If you approach a stockbroker and rub hand lotion on his hands and say, "you can make a lot of money doing this," he won't get it either. He'll see it as a little "pretty party thing." Certainly not something that could create a lot of money. What the stockbroker actually sells is the money you can make with a stock. This can be referred to as "marketing intangibles." This is very much like the business side of network marketing.
If the stockbroker hears a presenter talking about all the money she can make in network marketing, she is likely to understand that marketing an idea can make you money. On the other hand, a salesperson may be struggling to understand where the money is coming from because she's used to physically holding the tangible product in her hands that's making her the money.
So which is your prospect most likely to understand, the business side or the product side? make the appropriate invitation based on the answer to that question. After you've chose an approach, remember the communication strategies I shared a while back. Be clear. Don't say too much. Make sure there is something in it for your prospect.
Giving your prospect a reason to come is key. Don't bother thinking about why it's good for you if the prospect accepts your invitation. Instead think about why it's good for your prospect. If you can clearly communicate real benfits to your prospect there is a very good chance they will want to see you presentation.
posted by James @ 11:32 PM
